WikiCards · Card list · Science cards · Consumer behaviour
Uncommon card · Science
Consumer behaviour, an Uncommon card
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.
- Rarity
- Uncommon
- Domain
- Science
- ATK
- 91
- DEF
- 91
- Power
- 182
- Wikipedia reads a year
- 53,000
Power 182 (ATK + DEF): stronger than 95 % of WikiCards cards.
The facts on the card
The card carries these facts from its Wikipedia article.
- It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues, such as visual prompts, auditory signals, or tactile feedback, can shape those responses.
- Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
- The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables, in an attempt to understand people's wants and consumption patterns.
Why it is Uncommon
Rarity in WikiCards follows a year of Wikipedia page views: the most read articles become Epic and Legendary cards. The Consumer behaviour article was read about 53,000 times in a year. ATK comes from the length of the article and DEF from its quality, so this card hits with 91 and blocks with 91: each hit it takes is cut by 36 %.
How to get Consumer behaviour
Open packs. Each pack holds five cards drawn from real Wikipedia articles, the rarest last, and the fifth card is always Rare or better. The odds are shown in the game. A free pack arrives every hour and two can wait, and the Coins you win in duels buy more packs.
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Credits
Text : Wikipedia, Consumer behaviour (revision), CC BY-SA 4.0. Photo : Donaldytong, CC BY-SA 3.0, Wikimedia Commons.

